Advertiser Features

• Self-service account creation.
• Pre-fund account to start advertising.
• Ad creation before account creation increases conversion due to initial emotional investment.
• Intuitive web-based self-service user interface allows for easy self-management.
• Advertisement creation self-service allows advertisers to create their own advertising in just a few minutes.
• Advertisement verification of required fields and field lengths significantly reduces user input errors.
• Targeting of advertising via content channels
• Targeting of advertising by geographical location by country via the viewers IP address.
• Targeting of advertising by region targeting via provided region code. Typically a DMA code and US State.
• Targeting of advertising via keywords and phrases
• Extensive keyword support – Exact, phrase, broad, and negative matching supported.
• True “broad match” support – A fuzzy logic that understands broad matches through the entire provided phrase based on the current percent-of-match settings, regardless of the order of words in the phrase.
• Suggested bid amount tool provides the ideal bid amount for the given advertisement.
• Daily budget capping per campaign.
• Start and Stop dates per campaign.
• Ability to pause advertisements on demand.
• Automatic funding to allow ongoing advertising.
• Advertisements automatically pause when funding or budgets are met.
• Detailed Keyword Reports provides keyword and phrase activity, average position, billed clicks, Click Through Rate (CTR), and more within a provided date range.
• Daily Activity Report for campaign activity by date within a date range.
• Campaign Report provides a quick summary view of activity of all campaigns by date range, campaign, campaign status, or active content channels.
• Billing Report provides details of billable activity by campaign and date within a provided date range.
• Notifications by email of low account funding.
• Notifications by email of exhausted account funding.
• Notification by email of Automatic Funding activity.
• Notification by email of Declined advertisement.
• Notification by email of Approved advertisement.
• Ability to add funds using Pay Pal’s punch-out method. 
• CSV download for all generated reports.
• Ability to change account profile and password information.